Have you considered offering a reward or prize in an alternative manner to the norm? An excellent example is a word search in an article you have written where clients could win a surprise for completing the puzzle. If they win your challenge, give them something of value. Making the site interactive and fun will personally involve them with your business, create goodwill and trust. They will be more likely to buy. It’s not imperative to spend thousands of dollars on a marketing consultant. A quick search on the internet can offer many free resources to help you with your marketing needs. There are forums where you can interact with other business professionals, as well as conferences and articles. Any content you have that has user polls to the side of the page gives your users the chance to express their emotions about your content. Acknowledging and implementing your users’ ideas helps to build a relationship with your audience.